About Sweet Penelope
Sweet Penelope is an independent design studio in the San Francisco Bay Area. Graceful style and high-quality printing shouldn’t break the bank, so we offer both printables and beautifully crafted stationery at reasonable prices. Whether you go all out with custom design and full service production, or DIY with a printable PDF, we're here to help!
Complementary Customization and Multiple Proofs
We custom tailor every piece and offer many free options, including changes to color, typeface, layout, and even paper size. In fact, we’ll accommodate most small requests at no extra cost. If you require new artwork or need extreme alterations, we’ll gladly provide estimates based on your specifications.
For printed orders, Sweet Penelope offers three digital proofs, two free rounds of revisions, and a complementary hard proof, because we care a lot about getting it right!
Please note that we do not customize individual samples.
Fine Art Printing
Our invitations are produced on a professional inkjet printer normally used for exhibition prints, and each job is like a limited edition. Most online stores offer the same type of digital printing used to make coupons and mailers. Looking at their samples, you might see screen patterns, pixellated edges, and fine lines that “break apart.” We're proud of the high quality of our work.
Couples who love letterpress but who can’t afford it are very pleased by our flat printing. Turnaround is faster, you’re not limited to a fixed number of inks, and you can print more types of artwork. The price is lower, too, though the quality remains extremely high.
Thick, 100% Cotton Paper
Our invitations and announcements are made in the U.S. of 100% cotton recovered from the textile industry. The thick paper (21 point, 300 gsm/110 lb) has a toothy texture and the heavy presence of a letterpress sheet.
We do all the Work
For those printing at home, there are a number of inexpensive template companies out there that leave you with the task of typesetting your text and making other adjustments yourself. At Sweet Penelope, we do all that work so you don’t have to.
Hello from Elise!
Hi! I’m Elise Ho, the designer behind Sweet Penelope. I appreciate the visual world around me, whether it’s an old candy wrapper from 1982 (Adams Sour Gum, anyone?) or a really special root vegetable. I have a soft spot for fine art and “cute stuff,” too. Henri de Toulouse Lautrec, August Sander, Yoshitomo Nara - I love you!
How did Sweet Penelope Start? As I was planning my wedding in in 2007, I noticed that the most exquisite invites on the market were prohibitively expensive. Invitations should cost less than major surgery, right?! I became determined to make beautiful design accessible to couples on a more modest budget.
I enjoy the small scale of invitation design, and it's a pleasure working with happy, glowing couples. I’m always honored when my work becomes a part of someone else's life.
I Do...Consider the Environment
I don’t just recycle cartridges and reuse boxes. I’m a firm believer in sustainable practices, and it really upsets me to see vendors exploit weddings without sincere concern for the environment.
I'm lucky I can walk to work every day, so energy isn’t used for daily commuting. Also, the studio is lit only by sunlight during the day, with the occasional exception. I have a small space with minimal equipment, so my carbon footprint is relatively low.
The invitation paper is made in the US of 100% cotton, all of which is recovered from the textile industry. The brown fiber envelopes are made in the US from 100% post-consumer waste (PCW). Regular office paper is 100% PCW, and most of the colored envelopes are produced by 100% hydro power in a chlorine-free process.
I also purchase carbon offset credits every year to cover the emissions Sweet Penelope generates.
I’m aware that the paper and printing industries are not inherently “eco-friendly.” However, Sweet Penelope is a business with a conscience, and I urge couples to choose products carefully and reduce consumption where they can. Please be mindful of all the products you use for your upcoming event and in daily life. Thank You!
ESSENTIAL Q & A WITH ELISE
Who’s your favorite figure skater of all time? Brian Orser!
What are the best shows in television history? Battlestar Galactica and Curb Your Enthusiasm
Recommended listening? Mika, Rufus Wainwright, Die Antwoord, The Beatles, Weezer, Blur
Do you enjoy the music of Bryan Adams? No comment